Understanding Amazon’s A9 Algorithm
Below are some points that helps us truly understand some facts about Amazon A9:
Amazon creates campaigns quality scores based on the age of campaigns, CTR, Impressions, and Conversion rate (CVR) and therefore builds a trust factor based on the metrics.
You might have observed that new campaigns tend to get fewer impressions and clicks because Amazon doesn’t have any history of that campaign, therefore there is no trust factor, so Amazon won’t prioritize your ads.
If you create a new ad group in a campaign having good conversation history and a good CTR, that ad group will tend to get impressions faster because of the trust factor.
Be cautious when you transfer converting search terms to a new campaign, if you transfer it to a new campaign, you are going to lose the sales because of no trust factor and history with Amazon A9.
It is better not to transfer the converting search terms, let it be there, and bring sales for you.
I have experienced it many times when you add multiple ad groups into a single campaign then Amazon will only show the best selling ad group/variation to the TOS while other ones at the inferior spots.
Better always create campaign that contains only single ad group.
- Guide to PPC Campaigns on Amazon
- the Difference between ACOS, TACOS and ROAS
- Tracking Your Ads To Sales Ratio on Amazon
- Increasing Amazon products organic ranking
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