How to find winning keywords for Amazon PPC

Keyword research is the most important part of laying the foundation for the PPC campaigns. Missing an important keyword while researching keywords means there are higher chances of your brand losing the corresponding sales. Today we have a guide for you on how to find winning keywords that you must include in your PPC campaign.

•From Customer Search Terms:

Customer search terms keep evolving and certain prevailing situations can bring the shift in the way people search for your products e.g., the “disinfectant for home” trend shifted towards “covid disinfectant for home”. So, you need to harness the customer search terms which have been generating sales for you. Download the customer search terms report from the report dashboard and add the sales-generating search terms as keywords in your campaigns

•From Auto Campaigns:

Auto campaigns help find the most potential keywords and ASIN to be targeted when you’re not sure what keywords need to be added.

Extract the ASIN and search terms generating sales for your brand and add those terms/ASINs into manual campaigns as you would have better control over the respective targeted keyword

•From Amazon Auto-complete suggestions:

Amazon assists consumers in finding product-related queries whenever you enter some keywords in the search bar. From the seller’s perspective, this feature can be used to derive high-volume keywords. Type few keywords or one word from the generic term used for your product can be typed in the search bar and Amazon will recommend high volume relevant terms searched across Amazon.

•From Self/competition product description:

It’s always better to take a look at what keywords the competition is using. Note down title names used by your competitors and if you’re missing any generic terms, synonyms keywords, and try to reflect the same in our description or directly target those in our PPC campaigns.